Hi, I'm Pamela!

I’m a user experience (UX) researcher & designer and creative director with a background in cognitive science.

I have a keen eye for drawing insights from data and developing empathetic solutions that help everyday people. I also love turning the creative visions that I see in my mind’s eye into reality.

A decorative illustration of an eye inside of a large square

Selected Work

UX Research
UX Design

Office of the Conflict of Interest and Ethics Commissioner

Redesigned a website to be more intuitive and user-friendly in order to serve the needs of several user groups and adhere to Government of Canada web style guides

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UX Research
Service Design

Occupational Health & Safety and Labour Laws

Informed policy development and service design for a federal program responsible for OHS and labour laws issues by identifying areas of improvement and providing suggestions on how they could better support vulnerable workers

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Branding
Creative Direction

Cerae - Clocks (Loving With You)

Established an artist identity for an up and coming RnB singer-songwriter and conceptualized a vision for the promotional materials of their debut single that translated the sentiments of the lyrics into a visual narrative

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