Hi, I'm Pamela!

I’m a Senior UX Researcher, UX Teacher and Diversity, Equity and Inclusion Advocate based in Toronto, Canada with a background in Cognitive Science and Archaeology.

Empathy Drives My Work

My Philosophy

Growing up as a Filipina-Canadian in a diverse environment has shaped my worldview. I'm deeply passionate about equity, inclusion, and justice for all people. As a UX researcher, I aim to

  • Challenge biased and colonial mindsets
  • Prioritize active listening
  • Advocate for diverse users

I ensure my research methods and the products I work on cater to everyone's needs, emphasizing empathy, cultural sensitivity, and fairness while achieving strategic business goals. My hope is to contribute to a more equitable and inclusive society through the products I help create.

Skills & Tools

I strive to bring a variety of techniques and knowledge together to achieve understand user and their challenges more deeply. Here are some of my key skills and tools:

UX RESEARCH

A/B Testing

Analytics

Card Sorting

Competitor Analysis

Heuristic Evaluation

Information Architecture

Interviews

Statistics

Surveys

Tree Testing

Usability Testing

UX DESIGN

Design Thinking

Journey Maps

Personas

Prototyping

Service Design

Task Flows

Wireframing

Workshop Facilitation

TOOLS

Adobe Creative Suite

Google Suite

InVision

Framer

Figma

Optimal Workshop

Sketch

IBM SPSS

Qualtrics

Webflow

Some of the amazing clients that I’ve worked with

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